People of Jakarta
A community branding project for Jakarta residents that captures their daily experiences and collective stories through a circular logo symbolizing connection, resilience, and unity.
Branding
Logo Design
Project Overview
Client: People of Jakrta
Agency: Brand.Inc
Industry: Community
Timeline: 2020
Role: Graphic Designer
Supervision: Art Director – Andrie Radian
Design Overview:
Developed a community branding identity for Jakarta residents.
Visual identity reflects personal experiences, journeys, and daily life in the city.
Logo concept inspired by the human body and formed into a circle, symbolizing:
Connection
Resilience
Unity
Represents the collective stories and togetherness of Jakarta’s community.
Applied across social media platforms to strengthen community presence and engagement.
