Guide Book | Final Project
Jelajah Jajanan Khas Betawi is a travel journal style guide book that showcases traditional Betawi street foods through photography. It offers readers a personal and cultural journey to explore Jakarta’s culinary heritage.
Editorial
Photography
There has yet to be a dedicated guide book that visually explores traditional Betawi snacks, even though food is an essential part of culture, shaped by history and evolving into one of Jakarta’s unique cultural identities.
“Jelajah Jajanan Khas Betawi” serves as a culinary travel guide that invites readers to discover Betawi’s traditional delicacies through cultural stories, visual design, and location based experiences.
The book is sized 18 x 12 cm, designed ergonomically for easy handling during travels around Jakarta. Each page allows readers to feel the essence of exploration, from the street food atmosphere and vibrant food carts to the warmth of local interactions.
Design Overview
The design concept adopts a travel journal style, blending street photography with illustrative elements inspired by Jakarta’s visual culture.
Warm and earthy tones are used to evoke nostalgia and authenticity.
Visual compositions combine street food photography with illustrated Jakarta maps, stamp-style category icons, and visuals representing food-selling spots such as food carts, small shops, shoulder poles, and tourist areas.
Handwritten typography is used for titles and notes, enhancing the personal “travel diary” impression.
The final section includes review note pages, where readers can jot down their experiences visiting the featured locations, accompanied by stickers included inside the book for a more interactive experience.
Overall, the design focuses on creating an interactive, personal, and educational reading experience, while reintroducing Betawi’s culinary heritage as a meaningful part of Jakarta’s cultural identity.
A visual map of Jakarta
Color-coded regions and unique local features, crafted to make urban exploration more intuitive.
At the end, there’s a review notes section where readers can jot down their experiences visiting the featured locations, enhanced with stickers included in the book for a more interactive touch.
Some of the photographs were captured along the journey of developing the book.
