Panadol
Panadol is a global pain relief brand that differentiates its variants through color. Developed branding and ensuring visual consistency and adapting campaigns for the local market.
Visual Design
Social Media
Project Overview
Client: Panadol
Agency: Leverate Group
Industry: Healthcare & Pharmaceuticals
Timeline: 3 Years (2022–2024)
Role: Graphic Designer
Supervision: Art Directors – Erwan Priyadi & Odelia Kristabel
Panadol’s branding uses color differentiation to clearly distinguish product variants red for strong and fast relief, blue for flu, and pink for children. In this project, I developed campaign visuals that balanced hierarchy, typography, and imagery to maintain clarity and trustworthiness while staying true to the brand identity. These designs were consistently applied across digital touchpoints, reinforcing both recognition and credibility.
Key Contributions
Developed campaign visuals and marketing assets for digital platforms.
Applied strategic color usage to reinforce Panadol’s brand promise across product lines.
Ensured clarity and trustworthiness through effective hierarchy, typography, and imagery.
Collaborated with supervisors to refine creative direction and deliver consistent outputs over a 3-year period.
