L’Oréal
Designed a gamified, gesture-based filter that matches users with a lipstick shade by personality type, enhancing engagement and shareability.
UI Design
Gamification Filter
Social Media
Project Overview
Client: L’Oréal Indonesia
Agency: Leverate Group
Industry: Beauty & Personal Care
Timeline: 2 Month (2025)
Role: Graphic Designer
Supervision: Art Directors – Raveizal Ario
This project reimagines how beauty brands can use interactive filters to create personalized and shareable digital experiences. For L’Oréal Paris, the TikTok filter was designed as a personality based quiz featuring three character types, Beta, Gamma, and Sigma. Users answer fun questions using head movements, and based on their responses, the filter reveals a matching lipstick personality result.
Key Contributions
Developed the gamified concept combining visual beauty storytelling with interactive, gesture based experiences.
Designed an interactive head-gesture quiz themed around Beta, Gamma, and Sigma personalities, linking each result to a specific lipstick shade.
Created a clean, intuitive UI layout consistent with the Infallible Matte Resistance identity.
Demonstrated how interactive media and personality driven design can elevate digital beauty campaigns through personalization, technology, and storytelling.
The project demonstrates how interactive media can elevate digital campaigns, blending creativity, technology, and brand storytelling into one cohesive experience.
