Donascissors
The campaign also highlights inclusivity by offering alternative ways to contribute for those unable to donate hair.
Initiative Campaign
Visual Design
Project Overview
Client: L’Oréal Indonesia
Agency: Leverate Group
Campaign Initiative: Donascissors (Hair Donation Awareness)
Industry: Beauty & Personal Care
Timeline: April - May 2025
Role: Graphic Designer
Supervision: Creative Director – Adri Faisal
Creative Group Head – Bondan Wibisono
DonasCisores is a social initiative by L’Oréal aimed at raising awareness and support for cancer survivors through the act of hair donation. This initiative highlights L’Oréal’s commitment to empower individuals, foster solidarity, and amplify social impact beyond beauty. By combining education, empathy, and accessible options for participation, DonasCisores demonstrates how a brand can champion meaningful causes and engage the community in creating real change.
Key Contributions
Created and sourced backgrounds for the social campaign.
Designed visual materials, including the design scissors, campaign logo and booth look.
Mockup visuals of the hair-cutting process to illustrate the donation act.
Ensured visual consistency with L’Oréal’s global identity.
Collaborated closely with the Art Director and Creative Director.
The Background
Design Solution
The Donascissors Logo
Designed to visually capture the essence of the campaign — combining the act of cutting hair with an elegant, refined look.
Activity Booth at the Mall
The activity booth was created as an interactive space where people could directly participate in the donation campaign.
Registration & Result
Participants registered via email, received their booth photos, and could track donations directly on L’Oréal’s website.
