Line Bank
LINE Bank is a digital banking service by LINE and Hana Bank. Ensured brand identity consistency across its Indonesia campaign.
Visual Design
Digital Ads
Motion Graphic
Project Overview
Client: Line Bank
Agency: Leverate Group
Industry: Finance / Banking
Timeline: 1 Year (2024)
Role: Graphic Designer
Supervision: Sr.Graphic Designer – Rahmah Sabrina
The campaign targeted millennials and Gen Z, focusing on their visual preferences, communication styles, and needs to create effective messaging and foster emotional connection. Applied different pattern variations each month to bring freshness and maintain audience interest.
Key Contributions
Ensured visual consistency with LINE Bank’s identity across all digital ads.
Designed with youthful and engaging aesthetics to resonate with millennials and Gen Z.
Balanced clarity and creativity to deliver strong financial messaging while keeping the visuals approachable.
Integrated playful yet professional design elements to highlight the brand’s modern banking positioning.
