Gofood

GoFood, Gojek’s food delivery service, connects users to diverse culinary options. Edited content to match local trends and enhance audience engagement.

Video Editing

Visual Design

Motion Graphic

Project Overview

Client: Gofood
Agency: Leverate Group
Industry: Finance / Banking
Timeline: 1.5 Years (2024-2025)
Role: Graphic Designer
Supervision: Lead GD & Production - Ridho Anugrah
Sr.Graphic Designer – Rahmah Sabrina

GoFood is one of Gojek’s flagship services, providing on-demand food delivery that connects millions of users with culinary choices across Indonesia. The platform emphasizes convenience, variety, and a strong local touch, making it a leading player in the food delivery market.

For this project, I was responsible for producing both static and dynamic editing for social media. Created static designs, IG Reels video editing, and cover visuals, adopting Indonesian humor style to resonate with local audiences and stay aligned with social media trends. The approach focused on increasing relatability and engagement while maintaining GoFood’s vibrant and approachable brand identity.

Key Contributions:

Designed static assets for social media posts.
Edited and produced IG Reels videos, integrating motion graphics and trend-based storytelling.
Created cover designs to enhance visual consistency across content.
Applied local humor and organic content style, increasing relatability and engagement with Indonesian audiences.
Ensured all outputs were aligned with GoFood’s brand tone and identity, while staying relevant to evolving social media trends.