Concerto
Concerto is an ice cream brand that celebrates fun and indulgence. Designed vibrant, playful visuals to engage Gen Z across digital platforms.
Visual Design
Social Media
Project Overview
Client: Concerto
Agency: House of Besarati
Industry: Food & Beverages
Timeline: January 2024
Role: Graphic Designer
Concerto Ice Cream is positioned as a fun and youthful brand. The project focused on developing visual concepts that resonate with Gen Z, using playful layouts, bold gradient color schemes, and dynamic compositions.
To strengthen brand recognition, the visuals also highlighted the ice cream packaging, ensuring the product remained the hero element. This creative direction delivered a vibrant, eye-catching identity that reflects Concerto’s lively personality while maintaining consistency across digital campaigns.
